Lego The Famous Toy Brand In The World Marketing Essay

Lego The Famous Toy Brand In The World Marketing Essay Today, LEGO has turned into one of the most famous toy brands in the world this is a case study about a LEGO product and brand image. LEGO is only European country to occupy a place in the worlds top ten toy manufactures. LEGO products are produced in Denmark, the US, Switzerland and Korea and retailed through some 60,000 outlets in more than 130 countries. It is estimated that in the 50 years following its inception, some 203 billion LEGO element have been produced. The LEGO Company organizes its business into four main categories: the core business of play materials, family attractions, lifestyle products and media. LEGO external marketing environment- the marketing environment will present many opportunities and threats that can fundamentally affect all element of the marketing mix we saw in this case the most notable things concerning the external environment of LEGO is that it is viewed as a strong brand. It had been part of the toy market for so long. The product also has a unique selling point. Toy of LEGO is aiming to capture a creative imagination and also enable it to stand out in the market of dolls, cars, computer games etc so the company divides a product according to the customer needed. The management aims to ensure that at least one of every product LEGO sells is on offer in one of the outlets. Another positive aspect of the LEGO is the broad of products it sells and its ability to create products for children of all ages. They provide an opportunity for children. There has also been considerable extension of the brand to outside of the toy market. The company has also faced consid erable reductions in sales in several countries that have seen a downturn in their economic environment. One of the main ways the brand has branched out is through the introduction of LEGO based theme parks in several countries, including one in Windsor in UK. The main problem facing LEGO is the cultural change that is taking place in society as a whole. In todays world, children are much more attracted to the digital and technological world. Its management points out those only products of specific interest to children which match up to the companys stringent quality and standard are allowed to tolerate the LEGO brand. SWOT analysis chart Strengths A product with a history and to which all generations feel attached. Unique selling point capture a creative imagination, system of play and problems of society Famous brand worldwide. . LEGO main weakness key point is products may not be as successful in the market and Lack of efficiency in production creation of broken down products which require recall. Difficulties in management production with demand for the most popular LEGO lines. Opportunities have successfully introduced line extension, which should help make stronger the brand. More child-oriented products could be introduced under the brand name with the unique focus of the company, focus should be put on further thorough the media market, which is one of the major competitors in children entertainment. Now a days in this competitive world so many toys on the markets, many of which has more functions and are more difficult than LEGO and its connected products. When the child searching for the gift in local toyshop, hypermarket, toy superstore or even on the internet firstly they think about LEGO because there are more choice available for the children. The choices available to the child may be extremely diverse or quite constrained. Consumer decision making process to the marketing decision made by LEGO -attracting people or help the using that product LEGO build a theme park for LEGO makes a product according to the customer what they are need and they think as a consumer. Now today a parent, every one innovative LEGO understanding brings support memories of their childhood. LEGO established a reputation for quality, adopting the slogan Only the best is good enough. They craft a product according to the age range 0 to 16+ and its not easy task because todays time is globalization time younger group like that type of product who made with extra technology or who fit with their modern life However, remaining competitive in the fast-moving world of childrens toys means it must keep on within adjust with is ready to respond to the latest fads and fashions. For analyzing about product or invited to enjoy a variety of role playing experiences. Its also building and rides are designed with children in mind. They give to chance for children to use their product for educational establishments there is also a category of learning material. Although the format of the product and coverage of the range used to be very much similar, the creative imagination it was designed to capture was exactly same. They make a product what can be afforded, where the spending priorities lie and how a purchasing decision is made. They did not design that type of product, which is not cheaply nor do expensive means they developed a product according to the todays common family income how much they are spend or preferred of their product. The company is continually searching for innovative and exciting way to move forward. There is some statement which is defined how they work according to the customer needed- Conny stated there must be a shared vision throughout the company with a strong focus on the customer. This focus on the customer implied that LEGO had to clearly understand who its core customers are. So LEGO defined customer groups according to their level of affinity, starting with households that never or rarely buy LEGO products up to users who are true fans who spend a considerable amount on LEGO products. http://blogs.forrester.com/customer_experience/2009/11/lessons-from-lego-at-forresters-marketing-forum-emea-2009.html It is also make a product for educational establishments they also have categories for learning materials 7-16+ and developed a ranged called LEGO DAGTA that consists of products for kindergartens and schools. They make an innovative and engaging 30-hour curriculum introducing creative robotics to students in middle school. This student will be using humanities as a foundation for the exploration of past, present, and future inventions. The curriculum also includes a four-part Teachers Guide, activities correlated to national standards, digital resources, and reproducible student materials. Lego always build a reliable and such as type of product according to the gender. LEGO products aimed at the consumer are then split into eight different product programmes: LEGO PRIMO, LEGO DUPLO LEGO SGALA etc. The LEGO SAGLA and LEGO SYSTEM belville sets are especially designed for the needs of the girls. Market strategy: Lego is experiencing increasing challenges in the market mostly spurred by socio-cultural and technological issues that certainly impact on each. A current economic crisis, consumer behavior changes as well as technological improvements are forcing Lego to improve its marketing strategy. Pursuing a new strategy Shared Vision with the purpose to re-vitalize the Lego Brand as a synonym to creative building fun and role play Lego aims to sustain its competitive advantage in the toys industry (Company Profile 2007). Hence, a solution to these challenges might be seen in the pursuit of marketing activities establishing closer relations to stakeholders in order to sustain competitive advantage in the future. Theoretical Considerations Adhering to Hà ¥kanssons (2006) statement: No Business is an Island the theoretical framework guiding the analysis of Question 1 (Q1) will be a network perspective. According to Gulatis (2000) view: the economic environment becomes sharply more competitive, the firm The LEGO Company has been making great moves lately, moves that are building the online presence of the company and rewarding loyal customers. I remember playing with Legos as a child and they provided hours of entertainment Im very glad to see that the company and the Lego is healthy and growing, especially in this age of computers. Legos were one of the first toys I bought for my kids as I think its fantastic for childhood development and creativity skills. From  The Long Tail, LEGO has done many other things than simply selling a product, which they do well. They have invited participation from customers who become a limitless supply of product designers.  The LEGO Designer  allows people to create their own model, share it and purchase it. As a result there are thousands of customer-created models in all kinds of categories, and the Lego Designers choose their favorites to feature on the site. The cover story of  Wired  last February, LEGO opened up  development of Mindstorm Robotics.  Lego started by open sourcing the Mindstorm NXT software the core component of the robotics toolset. Coming later this summer, Lego will also release Firmware code for Software, Hardware and Bluetooth Developer Kits. This is an amazing story of how a toy company started with a simple product and grew to take advantage of the technology of the age. Not only the technology but they have and increased their audience from children to those of us children that havent yet grown up. The companys vision is to become the worlds strongest brand among families with children in year 2005. LEGO position itself as The Power to Create in the minds of children and adults. Problem recognition Buying Behaviors Children are an important part of the family buying process. In addition to the obvious role that the children play as the user, they are also the buyers of the future. Children who plays with LEGO may be able to hold on to the adult due to brand awareness and brand loyalty formed at their early age. As LEGOs core target market are children age 0-16+, the company face great challenges in developing products that appeal to the increasingly sophisticated demands of children. Children are moving into new markets. Children as young as seven input Read more:http://www.coursework.info/University/Business_and_Administrative_studies/Marketing/LEGO_has_been_around_since_1932__Today_L_L86258.html#ixzz0Z8IcCTSk Like every large company, Lego has a must culture you must do this; the open source developer community has a can culture I do this because I want to, because I can. The value of the outside-in model is that it brings a different culture inside your company. Toy maker Lego reported a 60% rise in net profit in the first six months of 2009 as it said parents were turning to its classic products in the recession.

??the Breakdown of Immune System

The Breakdown of Immune System Andy 1131400011 English? Liver Pool 2012. 10. 19 Diseases always suddenly burst into people’s lives and leave long-term scars for these patients. There are many diseases are so serious that have global influence in human history. As the article The Evolution and Breakdown of Immune System wrote, â€Å"The breakdown of immune system is one of the most frequent and dangerous diseases all over the world. (Jonsson, Brokstad, Hansen, Davies & Ulevestad, 2002)† It not only influences the patients, but impacts their families, and even worse, they may become the burden of the whole society.Every patient really suffers lots of pain when they fight with these kinds of diseases. They will simply influence your immune system, the guardian of your body, even destroy it. Patients may get sick and find it hard to recover once there have some disturbance come from the outside environment. AIDS is one of the most influential diseases of them. According to the dates from UNAIDS, in2010, there are totally 33. 3 million people who suffer lots of pain for AIDS in the earth (UNAIDS, 2010).People who get AIDS will become unbelievably vulnerable and can only lengthen their life under some medical help. The influence of these kinds of diseases will expand from personal to social. Patients’ families are the first who will bear the torture of worries and sadness. Immune system is hard to rebuild after break down so the patients’ families have to pay money for their treatment endlessly. Once they do not have enough money, the patient can only wait for the end of the life, which will bring families huge pain.Only in Africa, 23 million people who died because of AIDS in 2010 (UNAIDS, 2010). And there are millions of families suffer the hurt caused by AIDS. Not only the patients’ families will suffer a lot when they try to save the patients, the society also weighs down by the expenditure to treat patients. In 2009, US$ 15. 9 billion was used to get all kinds of available sources for HIV, but in 2010 there will have $ 26. 8 billion needed for HIV services, and the scholars said there will have a long period ncrease because of the growth of patients who is infected by AIDS (UNAIDS, 2010). Since extensive impacts caused by immune system breakdown, if we can find some causes of it, there may have some favorable change in our future. Based on its different causes, it is usually divided into three main parts: immunodeficiency, autoimmunity and hypersensitivity. Immunodeficiency is first type, which refers to diseases that can make the ability of immune system to fight infectious disease is compromised or entirely absent.Most cases of this kind of diseases are acquired but some people are born with defects in their immune system, or primary immunodeficiency. One example provided by Dr. Greenberg is the mix-use of things which can touch our body, such as syringe needles and toothbrush (Greenberg, 2009). So we s hould be careful to our actions in our daily lives. The second is autoimmunity, which contains diseases are caused by the failure of an organism in recognizing its own constituent parts as self, which allows an immune response against its own cells and tissues.It is often caused by a lack of germ development of a target body. The immune system may fight with each other regardless of the corporations. Some scientists regard overstress and overwork as two main reasons of these kinds of diseases (Clare, 2003). It means the irregular living style may lead to the breakdown of the immune system. Lastly is hypersensitivity. It refers to undesirable reactions produced by the normal immune system, including allergies. Many of them are caused by unhealthy living habits in our daily lives (Allen, 1999).Maybe some people always eat a lot once they find something is delicious, maybe they spend too much time in a certain environment, all these may cause the breakdown of our immune system. After w e are aware of the bad influences of immune system breakdown on patients, families and society; after we research and trace its causes and divide them into three main types, immunodeficiency, autoimmunity and hypersensitivity, we really hope that the breakdown of the immune system will leave less pain on people’s lives.But unfortunately, immune system breakdown is still one of the most destructive diseases in the world. Word count: 718 words Reference 1) JONSSON, R. R. , BROKSTAD, K. , HANSEN, T. T. , DAVIES, T. T. , & ULVESTAD, E. E. (2002). The Evolution and Breakdown of the Immune System: Implications for Development of Autoimmune Diseases*. Scandinavian Journal Of Immunology, 56(3), 323-326. doi:10. 1046/j. 1365-3083. 2002. 01158. x 2) Greenberg, S. (2009, 2). Immunodeficiency. Retrieved from http://www. utoronto. a/kids/Immunodeficiency. htm 3) UNAIDS. (2010, 12 23). The fact sheet on HIV for global report use. Retrieved from http://www. unaids. org/documents/20101123_FS _Global_em_en. pdf 4) Clare, A. (2003). The stranger within. New Scientist, 180(2421), 34. Retrieved from http://www. katewerk. com/chimera. html 5) Allen, C. (1999). Delayed type hypersensitivity: Current theories with an historic perspective. Dermatology Online Journal, 5(1), 7. Retrieved from http://dermatology. cdlib. org/DOJvol5num1/reviews/black. html

Behavior: Teacher and Young People Essay

Adults that support children and young people in school setting have to be aware of the different stages that children and young develop: this includes emotional, physical and social development. Children and young people learn how to behave in time and need guidance and clear boundaries from adults in order to behave the way society expects them. There are Strategies to make children and young people’s behavior one of them is the need to praise them for their work and effort. Children and young people need to feel valued, some seek to belong to group being able to communicate with them effectively to build a positive relationship will help them learn to use to positive behavior. A behavior policy will help all staff to learn how to promote positive, by explaining that children need to develop positive skills and attributes. In my setting these are some of the behavior policies in place: Behavior policy-in order for effective learning to take place, good behavior in all aspects of school life is necessary. By adhering, this policy we aim recognize and promote positive behavior and in doing so we will help promote self-esteem, self-discipline and build positive relationship based on mutual respect. The policy is not only aimed at pupils but to all who are involved in the school community from parents to governors to staff ect in order to be able apply it consistently. In key stage one and two an assembly is held each week one child will receives a prize for earning a Golden star award which is selected by raffle of all the awards. Golden awards are counted up in houses across the school and the wining house receives a reward such a additional P.  E/ games or an ice skating trip. All classes have an opportunity to LAD achievement assembly, which parents/cares are encourage to attend, where are able to show and celebrate examples of their best work. Each week a different year group’s achievement are celebrated in whole school assembly with individual pupils being selected to come on stage to receive a certificate. All staff work hard to help children maintain high standards of behavior. This important so that they can use their in school effectively to learn that learning is not disrupted by others. We actively encourage and promote good behavior which is rewarded in variety of ways such as house points, certificates, stickers, praise from other teachers ect. Children also understand that poor behavior is not acceptable. Within school we have a clear set of behavior consequences such if a child is disruptive: question them on their behavior; a warning inappropriate behavior continues; consequence if child choose not to heed warning. Six Golden Rules: This is the guideline in my setting for pupil so they have an understanding how to behave in school: * Do be kind and helpful * Do be honest * Do look after property Do be gentle * Do listen to other people * Work hard * Do wear the right uniform. Teachers are only able to teach effectively and pupils learn effectively in orderly classes with good behavior. (Department for children and families- taken from school setting behavior policy) Sanctions In my setting they have accepted that some children will find it difficult to abide by the schools code conduct therefore all staff have to be consistent when confronted with inappropriate behavior. The staff are informed of the three groups of behavior that the school has listed: * Less serious incidents- calling out in class Serious incidents-swearing * Very serious incidents-fighting Depending on behavior staff will allocate appropriate sanctions which may include; loss of privileges- not being a prefect, class leader, helping the teacher with register, loss of lunch or morning break or the loss any extra, curricular activities if the child keeps contenting behaving the same. In key stage two, children who are being disruptive in class not working too of their ability and who have forgotten their homework will be given 5mins in the time out corner and if it happens twice in one week is detention at lunch time. Parents are always informed of their child’s inappropriate behavior, if the child gets two lunch time detentions for the same reason in one half term. They get a lunch time detention with the head teacher or Deputy head teacher. And the parents are invited to discuss the matter with the class teacher. In a case where the child’s disruptive behavior continues, either in the playground or the classroom, the child will receive two warning. If the child continues to behave inappropriately then the head teacher, after consultation, may decide to issue an internal exclusion. An internal exclusion differs from exclusion as the child is still able to come into school but the child works away from their own class for fixed period. Exclusions also vary depending on the behavior. If a child is excluded and it is for over 15 days the head teacher will need to get it approved by a panel of governors. The outcome is decided by the Chair of Governors and the LEA. All exclusion are record in every child’s school file and will eventually be sent on to their secondary schools. BULLING: In my setting, all staff work alongside with parents and the children to create a school community where bulling is not tolerated. They take all types of bulling seriously such as, emotional, physical, and racial, cyber bulling and are recorded in the school behavior book by the Head teacher. Any form bulling is reported to the Head teacher as well as the class child protection officer. The children are encouraged to speak to their class teacher if they feel they have are being bullied. The school involves the parent(s) of the child who is bulling others by encourages them to support and re-educate their child, they also inform the parent(s) of the child who have been bullied and offer support. Describe with examples the importance of all staff consistently and fairly applying boundaries and rules for children and young people’s behavior accordance with the policies and procedures of the setting: In my setting staff promotes positive behavior by giving children and young people the opportunity to develop their true potential academically, morally and spiritually. It is important for all staff to be consistent when dealing with inappropriate behavior so that children and young people have sense and knowledge of right from wrong and also know what is expected from them. Example: One day the teacher was instructing the children on their learning objective when a child was being disruptive. I asked the child politely not to sit down and if he/she needed something to put their hand up first, I was quite taken back by when he/she replied rudely. I waited till the whole class was busy with their work and approached the child spoken to her about her rudeness then and asked her if she would move her name down from green to yellow, also made her aware I would tell her teacher about her behavior. The class teacher spoke to the child and he/she was told to apologize to me. It is important for all staff to work alongside each other so that children and young people will expect rules to be the same. If boundaries and rules are not consistent staff would feel undermined. If one staff allows inappropriate behavior and another disciplines the child, the child would be confused. It is also important to remember when addressing a child or a young person of their unaccepted behavior the appropriate sanction is used according to their age and stage of development. For example a child in key stage one who behaves inappropriately would not be given lunch time detention for not doing their homework as opposed to a child in key stage two or at secondary age. The reason why policies and procedures are in place is for parents to support children and young people in their school work and for children and young people to understand what is expected from them. As well as school having a behavior policy, each class would have their own ‘golden rule’ that was created by the children themselves. The importance of letting children create this rule is to include them and allow them to participate. Children benefit by this as they feel valued which helps their self-esteem and self- development. In my setting children who behave inappropriately are given verbal warning and are encouraged and supported to make more positive choices. If the unaccepted behavior continues throughout out the week the child misses their morning and lunch time break by spending it in detention supervised by the Head teacher. Their parents are also informed they may come a time when a child or a young person’s behavior is out of control that parents, class teacher, Head teacher and appropriate practitioners have to work alongside each other. IEP {Individual Education Plan} is created for the individual and a target is set to manage the child or young person’s unwanted behavior. This approach is known as the S. M. A. R. T target {specific, measurable, achievable, realistic, time, bound/specific} The plan may include use of intervention to get the child not to behave inappropriately. It also has to be specific and clear so the child understands what has to be achieved. The target has to be realistic in order for the child to be able to achieve it, therefore it needs to be relevant and time given is reviewed according to the child’s behavior. Before a child or young person is put on the IEP, teachers invite the child’s parents/guidance/Carer to discuss the behavior. A child’s behavior may be a cause of by many factors that has affected them largely such as a change in family structure, home environment or transition to a new school such as secondary school, it can also be through bereavement, parents getting divorce, parents getting re-married, new siblings or illness on one of the family members. In order to support the child, staff in school setting has to act as role model, it sets the standards of behavior and expectations to the children and young people. This is how they learn about positive behavior by watching us. Praising the child for positive behavior and rewarding them with responsibilities such as head boy/girl prefects, class monitors will build their self-esteem, create a calmer environment and build relationships.

How Societ Influences Gender Identity - 3802 Words

Introduction The impact of social and cultural norms on the way an adolescent shapes and perceives identity has come under greater scrutiny in recent years. Although societies differ in the specific nature of the attributes associated with maleness and femaleness, each society attempts to communicate the gender norms to children and adolescents through various mechanisms. Acculturated gender roles have a significant influence on the way parents rear children, which impacts the way the children view themselves. A conflict between the external societal role assigned to an adolescent based on biological gender and the internal gender identity formed by the adolescent can have negative consequences for psychological health. Gender identity†¦show more content†¦Case Study (Person Whom I Know) Samantha, who uses the nickname Sam, is a female aged 14 who is considered a tomboy by her parents and peers. She tends to dress in male clothing and engage in activities that are stereotypically male such as contact sports and playing action video games. She also watches television for two to three hours a day and frequently attends movies, usually alone. While she wears a stereotypically female hair style, it is cut relatively short. She is academically bright and intends to enter college after she completes high school. She is sexually attracted to boys he r age, but conceals her feelings because she is concerned about rejection. She is socially ostracized by the females in her peer group and is often the object of negative comments about her behavior and sexuality. As a result, she has engaged in physical fights with some of her female peers. At the same time, she is not fully accepted by males in her age group as a peer because of their awareness that she is a female. Her parents encourage her to dress in more traditionally female clothing, which she resists. They also attempted to ensure that she had only the toys they deemed appropriate for a girl when she was a child. Although they continuously encourage her to be more feminine, they assume that she will eventually outgrow the behaviors they consider inappropriate for an adolescent girl. As a